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ERNESTA

Ernesta is a rising direct-to-consumer brand specializing in custom-sized, designer-quality rugs. This category-defying offering is what sets them apart in a market saturated by generic options.

In the duration of Twigeo’s partnership with Ernesta, I worked on storyboarding and production the videos and static assets to the right. We honed in on an aesthetic that would communicate Ernesta’s luxurious yet warm positioning, and walk a potential customer through the enhanced experience of buying a rug with Ernesta.