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ERNESTA

Ernesta is a rising direct-to-consumer brand specializing in custom-sized, designer-quality rugs.

The ability to cut a rug to any desired size is a category-defying offering that sets them apart from the competition, where the market is saturated with companies whose products are subpar, or whose prices leave good rugs out of reach for the average consumer.

In the short duration of Twigeo’s partnership with Ernesta, I worked on storyboarding and production the videos and static assets to the right. We honed in on an aesthetic that would communicate Ernesta’s luxurious yet warm positioning, and walk a potential customer through the enhanced experience of buying a rug with Ernesta.