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FORESTED FOODS — MARYIZA

During the summer of 2020, I worked for up-and-coming startup Forested Foods, a company with brings the products of farmers from Ethiopia to the United States. The company thrives on a model that centers agroforestry, the practice of regenerative agriculture, as well as sustainability and ethics.

Maryiza (meaning “she comes with honey” in Amharic) is the flagship brand of Forested Foods that markets and sells honey produced by local, independent Ethiopian farmers to individual consumers as well as restaurants. The end goal of this venture is to promote the conservation of biodiverse forests (rather than razing them to make way for coffee farms) by sustaining ancient harvesting traditions. 

Throughout this internship, I was responsible for maintaining Maryiza’s social media presence, updating its brand guidelines, creating infographics, and developing a set of new packaging boxes for use in e-commerce. Reaching deep within the voice and purpose of the brand, I wrote copy and created graphics that brought Maryiza’s poetic and eco-conscious message to the forefront of its customer experience.

Retail Box + Postcards


Infographics and related collateral