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JUSTWORKS

Justworks is an HR platform focused on providing big-business benefits to small business owners. The company takes a B2H — business to human — stance, making it easier for dreamers to do away with paperwork and bureaucracy, and pursue their passions.

These videos were created as YouTube banner ads promoting Justworks’s features and support of small businesses.

I kicked off the production process with storyboards steeped in research and feature exploration, which were complemented by voice-overs written by a strategist and then animated.