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THESKIMM

theSkimm is a woman-founded newsletter whose key focus is to provide a concise yet in-depth, non-partisan yet expertly opiniated, and savvy overview of the daily news to women across the United States.

The work featured here involved a lengthy creative process in which our team roadmapped overarching ideas for each newsletter. We dove into audience research, consumer testimonials, and creative testing to bring our core concept to life: “Make women feel seen.”

Twigeo’s partnership with theSkimm also involved creating ads for their offshoot newsletter, Skimm Well, which gives weekly expert advice on a variety of women’s health & wellness topics. Another short-term project featured the Skimm Shopping newsletter as well.

By the numbers:

+26% converstion rate for Daily Skimm subscriptions in 2024 (up from 11% in 2023)

+300K Skimm Well subscriptions in 2024

Skimm Well

The Daily Skimm



Skimm Shopping