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THESKIMM

theSkimm is a woman-founded newsletter whose key focus is to provide a concise yet in-depth, non-partisan yet expertly opiniated, and savvy overview of the daily news to women across the United States. What differentiates them from other news sources is their understanding of what women need to be informed of, but also what they don’t.

Twigeo’s partnership with theSkimm also involves creating ads for their offshoot newsletter, Skimm Well, which gives weekly expert advice on a variety of women’s health & wellness topics. Another short-term project featured the Skimm Shopping newsletter as well.

The work featured here involved a lengthy creative process in which our team roadmapped overarching ideas for each newsletter, infusing the message of making women feel understood and heard in every ad.

Skimm Well

The Daily Skimm



Skimm Shopping