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THESKIMM

theSkimm is a woman-founded newsletter whose key focus is to provide a concise yet in-depth, non-partisan yet expertly opiniated, and savvy overview of the daily news to women across the United States.

The work featured here involved a lengthy creative process in which our team roadmapped overarching ideas for each newsletter (Daily Skimm, Skimm Well, Skimm Shopping). We dove into audience research, consumer testimonials, and creative testing to bring our core concept to life: “make women feel seen.”

By the numbers:

+26% converstion rate for Daily Skimm subscriptions in 2024 (up from 11% in 2023)

+300K Skimm Well subscriptions in 2024

Skimm Well

The Daily Skimm



Skimm Shopping