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THE ATLANTA JOURNAL-CONSTITUTION

The AJC (formerly the Atlanta Journal and the Atlanta Constitution, merged in 1982) provides factual and down-to-earth reporting on all things Southern. 

With the team at Twigeo, I’ve helped with marketing efforts for the newspaper’s various verticals, the AJC app, and most recently, UATL (the AJC section on the Black community in the South).

Our process was to research and delve into the history and purpose of the newspaper, and then distill its essence into one guiding statement: “The AJC is the voice of the South.” We use this statement as our north star for how to present the newspaper in ads.

Additional pillars of the AJC’s ethos include its 150-year long presence in the South, its on-the-ground reporting, and commitment to serving robust journalism to all in the region.

Strategy (selected slides)



Ad creative